Level 2 Award in Digital Marketing
- Start date(s): September, January and April
- Centre(s): Abraham Moss, Longsight
- Course duration: 12 weeks
Course details
If you are self-employed, planning to start your own business or looking to explore employment in the digital creative sector, this course will teach you the essential digital marketing knowledge and skills you need for online success.
This course will explore presentation software (including best practice accessibility) and guide you to create a professional social media marketing proposal.
The Level 2 Award in Digital Marketing consists of the following mandatory two units:
Social Media Marketing: In this unit, you will learn how social media marketing is used to promote products and services. You will understand how digital technologies, channels and platforms are used in social media marketing campaigns and develop ideas and strategies to create and present a social media marketing campaign proposal for a particular product or service.
Presentation Software: You will develop your understanding of presentation software and how to create effective presentations for different purposes and audiences. You will also learn about inclusive design and how to apply techniques to ensure presentations are accessible.
This course is delivered face-to-face in a classroom at our adult learning centres.
For this course, you will be required to create a portfolio of evidence meeting the assessment criteria for the qualification.
Ideally, you will have completed a Level 1 qualification in Digital Skills before joining this course.
You should be able to demonstrate Level 2 English skills (speaking, reading, and writing) and have experience of using a computer and/or laptop, the internet and social media.
You will also need access to a device (laptop or computer) at home. You can apply to our Chromebook loan system if you do not have a suitable device.
Career and progression routes
After completing this course, you may be interested in exploring different specialisms within the digital marketing sector including social media, content marketing, PPC, SEO or email marketing.
You may also be able to secure employment with your improved digital marketing knowledge and skills.
You can also choose to broaden your digital marketing skills by topping up to the Level 2 Certificate.
